Recent years have brought multiple developments in our company, and thus – the brand which is VERS needed to evolve. We introduced new products and technologies to new markets, offering our Customers new features and unlocking the potential of innovationAfter a couple of years from starting up in 2016, the time has come to redefine who we are as a developing company and what we represent as a brand. VERS needs to become a global brand that offers innovative technologies and products that not only simply work but also set a new, better standard of efficiency and reliability for our Customers.We wanted the brand image to reflect these characteristics of the products we create and our attitude open to Customers’ reflections and the next gen technology advancements in general.
The task was not easy as we had very high expectations from the final result, so we decided to find an established design company, able to create a coherent branding strategy along with the graphic projects themselves. We chose MORGEN studio for its total professionalism and simply stunning graphics in brand design and visual communication. Looking at the portfolio and discussing the brief, we were sure that the cooperation would bring amazing results.
We wanted the brand image to reflect these characteristics of the products we create and our attitude open to Customers’ reflections and the next gen technology advancements in general.
In the initial phase of the entire process, we clearly defined the nature of the brand, who we are, and what we create. This allowed for the identification of several key features that have always been the basis of the brand created by the VERS team, and which we have not always communicated clearly.
VISIBILITY, INNOVATION, RELIABILITY
These three words became a signpost for further design work, during which we focused on creating a new identification system and all materials that we use on a daily basis.